Promotional Bags: Embroidered or Printed
Promotional Bags for Business marketing, Sports Bags, Conferences, corporate events, trade shows and product launches.
Types of branding for promotional bags are: Embroidery and printing in 1 to full colour
Choose your favourite style quality, Promotional Bags personalised with your companies logo, from our large range: including environmentally friendly bags and eco bags, cooler, picnic, laptop, sports, duffle, travel and so much more all with your custom branding. All our custom branded bags can be customised with your logo and we can even customise the size and design of some of our Printed bags depending on the quantity that you require.
Promotional bags are a great way to market your business because they are both practical and customisable, making them a useful tool for spreading brand awareness. When considering promotional bags, it's important to think about a few key aspects:
1. Types of Bag
- Tote Bags: These are classic and very popular for businesses. They're spacious and easy to customise with your logo or slogan.
- Drawstring Bags: Great for casual or athletic promotions, these are lightweight and easy to carry.
- Backpacks: If you want something that feels more premium, branded backpacks are a great option. They can appeal to a wider audience.
- Laptop Bags: For corporate or tech-related businesses, a custom laptop bag could be both practical and stylish.
- Eco-friendly Bags: These bags are not only a statement of your brand’s values but also appeal to environmentally conscious consumers.
2. Materials
- Cotton: Natural, durable, and environmentally friendly.
- Polyester: Sturdy, cost-effective, and often water-resistant.
- Jute: A natural fibre that gives a rustic, eco-friendly vibe.
- Nylon: Lightweight and great for waterproof bags.
3. Design Elements
- Logo Placement: Consider whether you want your logo on one side, all over the bag, or a more subtle placement like on the strap or zipper.
- Colours: Align the bag’s colour scheme with your brand’s identity. Bright colours can grab attention, while more neutral tones might be better for a sophisticated or corporate feel.
- Add Extra Features: Zipper pockets, keychains, or interior dividers can make the bags more functional and appealing.
4. Target Audience
- Understand who you’re trying to reach. If your target audience is younger, trendy bags with cool designs might work. If you’re targeting professionals, sleek and more durable options could be better.
- Also, think about the occasion. Are you giving these away at trade shows, conferences, or as part of a local event?
5. Cost-Effectiveness
- Promotional bags come in a wide range of prices and can be personalised with a wide range of branding options, depending on the material, design, and customisation. Bulk orders usually lower the cost per unit, so if you’re planning a large-scale giveaway, it could be very cost-effective.
6. Distribution
- Think about where and how you will distribute these bags. Hand them out at events, include them in a product shipment, or offer them as an incentive for purchases or sign-ups.
Why use promotional bags for your next promotion?
Using bags as promotional products for your business is a smart marketing strategy for several reasons:
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High Usability: Bags are practical items that people use daily, whether for shopping, traveling, work, or other purposes. This means your branded bags will be seen and used repeatedly, increasing visibility for your brand.
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Wide Appeal: Bags come in various styles, sizes, and materials, allowing you to choose something that fits your target audience, whether it's eco-friendly tote bags, stylish backpacks, or functional laptop bags.
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Cost-Effective: Custom bags are relatively affordable to produce in bulk, especially when compared to other promotional items. They offer a high return on investment by reaching a broad audience at a reasonable cost.
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Sustainability: Eco-friendly bags, such as reusable totes, align your business with environmental responsibility. This can resonate with environmentally-conscious customers and strengthen your brand image as a sustainable company.
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Long-Lasting Exposure: Unlike many promotional items that may be discarded after a short time, bags have a long lifespan. They often endure for months or even years, offering extended advertising for your business.
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Customization Options: Bags provide ample space for your logo, tagline, or message. You can easily customize them with vibrant colors, creative designs, and promotional messages that align with your branding.
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Versatility: Bags can be used at various events like trade shows, conferences, giveaways, or as part of a customer purchase. This makes them an effective tool for brand promotion across different settings.
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Positive Perception: Receiving a free, useful item like a bag can create a sense of goodwill toward your business. It can be seen as a thoughtful gesture, which may foster customer loyalty.
In summary, bags as promotional products work well because they’re useful, affordable, customisable, and offer long-term brand visibility.
What types of branding are available for bags
When it comes to branding on a promotional bag, there are several methods to consider, each with its own set of advantages. Here are some popular types of branding techniques:
1. Screen Printing
- How it works: Ink is applied to the bag through a mesh screen, where a stencil of your design is used to transfer the logo or artwork onto the fabric.
- Best for: Simple designs with few colors.
- Advantages: Cost-effective for large quantities, durable, and great for bold logos.
- Limitations: Less suitable for intricate or detailed artwork.
2. Embroidery
- How it works: The logo or design is stitched directly onto the fabric using threads, often with multiple color options.
- Best for: High-end or professional branding, especially on bags like backpacks or corporate bags.
- Advantages: Long-lasting, gives a premium look and feel, and works well for smaller logos.
- Limitations: More expensive than screen printing, limited to simpler designs.
3. Heat Transfer Printing
- How it works: A design is printed onto a special transfer paper and then heat-pressed onto the bag.
- Best for: Detailed, multi-colored designs and full-color images.
- Advantages: Allows for full-color prints and intricate designs.
- Limitations: May not be as durable as embroidery or screen printing on some fabrics.
4. Digital Printing (Direct-to-Garment)
- How it works: Similar to printing on paper, digital printing applies the design directly onto the fabric using inkjet technology.
- Best for: Complex, full-color graphics or photo-quality images.
- Advantages: No setup fees, ideal for smaller orders, and allows for intricate and vibrant designs.
- Limitations: Can be less durable compared to other methods on certain fabrics.
5. Sublimation Printing
- How it works: The design is printed onto a special paper and then transferred to the fabric using heat and pressure, turning the dye into a gas that bonds with the fabric fibers.
- Best for: Polyester or synthetic bags, especially when using vibrant colors or large designs.
- Advantages: Permanent, full-color designs that won’t fade or crack.
- Limitations: Works only on certain materials, such as polyester; not suitable for dark fabrics.
6. Debossing
- How it works: A design is pressed into the surface of the bag to create a recessed impression, typically using heat and pressure.
- Best for: Leather or faux-leather bags.
- Advantages: Elegant, tactile, and long-lasting; adds a premium, sophisticated feel.
- Limitations: Limited to certain types of bags and may not work well on fabrics.
7. Foil Stamping
- How it works: A metallic foil is applied to the bag using heat and pressure, creating a shiny, reflective effect.
- Best for: Luxury or high-end promotional bags, ideal for small logos or details.
- Advantages: Adds a unique, glossy finish, and a premium feel to the design.
- Limitations: Works best with simple designs and is more expensive.
8. Vinyl Stickers or Patches
- How it works: A vinyl sticker or embroidered patch with your logo is applied to the bag.
- Best for: Casual or fun branding, often used for novelty bags or with younger demographics.
- Advantages: Can be easily applied, versatile, and cost-effective.
- Limitations: May not look as professional or polished as other methods.
9. Woven Labels
- How it works: A fabric label with your logo or brand name is sewn onto the bag.
- Best for: Subtle branding on bags, often used in fashion or apparel branding.
- Advantages: High-quality, soft feel, and adds a branded touch without overwhelming the design.
- Limitations: Can be more costly than other methods for smaller orders.
10. All-over Printing
- How it works: The design covers the entire surface of the bag, with the print wrapping around all sides.
- Best for: High-impact designs that make a bold statement.
- Advantages: Creates a strong visual impression and full branding potential.
- Limitations: More expensive and may require more advanced equipment.
Each of these branding methods has its own unique advantages, so the choice depends on the type of bag, the design you want to create, your budget, and the overall image you want to portray for your brand.
Give us a call for your next order of promotional bags at the cheapest prices.