Promotional Rulers: Personalised
Promotional rulers can be a great business marketing tool! They’re functional, easy to distribute, and often stay in use for a long time, meaning your branding can have extended visibility. Here are a few ways you can make the most of them:
1. Designing the Ruler:
- Branding: Ensure your logo is prominently displayed. You can also add your website, social media handles, or a catchy tagline.
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Material: Choose a material that aligns with your business image. For example:
- Plastic rulers for a modern, affordable option.
- Wooden rulers for an eco-friendly or rustic feel.
- Metal rulers for a sleek, high-end touch.
- Custom Shapes or Sizes: Instead of a standard 12-inch ruler, consider creating a unique shape that reflects your brand, or go with a longer ruler for extra visibility.
2. Target Audience:
- Schools & Educational Institutions: A great fit for giveaways at school-related events, or partnerships with teachers.
- Construction/Engineering: If your business is in a technical or architectural field, custom rulers could be a clever way to engage professionals.
- Office Settings: A standard tool that will always be appreciated by office workers, making them an excellent giveaway at trade shows or conferences.
- Kids and Parents: Depending on your business, offering colorful rulers as part of a back-to-school promotion can help attract families.
3. Marketing Opportunities:
- Trade Shows & Conferences: Rulers are a practical gift that attendees are likely to keep, ensuring long-term exposure.
- Mailers: You can even mail rulers to potential clients as part of a direct marketing campaign, particularly if they’re a useful tool related to your industry.
- Special Promotions: Pairing the rulers with a discount code or other special offer can encourage immediate sales or interactions.
4. Design Tips:
- Visibility: Make sure the text or logo is large enough to be seen easily when someone uses the ruler.
- Colour: Choose colours that stand out and align with your branding but aren't too overwhelming. Think about the use case of the ruler—if it’s going to be in an office, neutral colours or pastels might be more appealing.
- Multi-functionality: You can make it more than just a ruler by incorporating other features, like a built-in level, or even a pen holder, if it fits with your branding and product.
5. Eco-Friendly Options:
- If sustainability is important to your audience, offering recycled or bamboo rulers could be a strong selling point.
- These products also align with the eco-conscious consumer, which can be a compelling differentiator for your brand.
6. Bulk Orders:
- Ordering in bulk will likely reduce the cost per item, making them affordable for large-scale promotions or giveaways.
Promotional rulers are an effective and practical marketing tool that can enhance brand visibility while providing utility to the end user. These items serve a dual purpose: they are functional measuring instruments and promo materials that can be customised to reflect a brand's identity.
In the realm of promotional products, rulers stand out due to their everyday applicability. According to industry research, promo merchandise that are useful tend to have a higher retention rate among consumers. In fact, 79% of people can recall the branding on a promo product they received in the past two years, with useful items like rulers being among the most frequently retained.
Customisable rulers can be designed in various sizes, materials, and styles, allowing businesses to tailor them to their specific branding needs. Common materials include plastic, wood, and metal, each offering unique advantages. Branded Plastic rulers are lightweight and cost-effective, while wooden rulers convey a sense of quality and durability. Metal rulers, on the other hand, are often associated with precision and professionalism.
Furthermore, the customisation options for promotional rulers are extensive. Businesses can choose to print their logo, tagline, or contact information directly onto the ruler, ensuring that their brand remains visible during everyday use. This visibility can lead to increased brand recognition and recall, as users are likely to see the ruler frequently in their daily activities.
Why Promotional Rulers?
Statistically, personalised products can lead to a significant return on investment. A study conducted by the Promotional Products Association International (PPAI) found that 83% of people like receiving merchandise products, and 70% can recall the branding on a merchandise item they received in the past two years. This indicates that promotional rulers not only serve a functional purpose but also contribute positively to brand perception.
In addition to their marketing benefits, promotional rulers can also be used in educational settings. Schools and educational institutions often utilise rulers as teaching aids, making them an excellent choice for businesses targeting the education sector. By providing rulers to schools, companies can foster goodwill and establish relationships with educators and students alike.
In conclusion, promotional rulers are a versatile and effective marketing tool that can enhance brand visibility while providing practical benefits to users. Their utility, combined with customisation options, makes them an ideal choice for businesses looking to promote their brand in a memorable and functional way. By investing in promotional rulers, companies can leverage the power of useful merchandise products to create lasting impressions and foster brand loyalty.
Ready to order your next great promotion of branded rulers? - Call us now on 1800 833 006